Malvern Bitters is an award-winning, small batch UK cocktail bitters company based on the Malvern Hills in Worcestershire.
It was founded in 2022 by Pippa Sanderson to solve a problem: being a lady of a 'certain age', she found there was a certain piquancy missing from her usual tipple. The traditional G&T just wasn’t cutting it anymore and she wasn’t particularly enamoured with ‘flavoured’ gins either, finding them a little too sweet.
For many, losing some sense of taste during this stage of life is just a case of put up and shut up but, for Pippa, enduring the menopause was bad enough, but losing the taste of her favourite G&T was a step too far!
To revive her spirits, perhaps in more ways than one, she searched the Internet to try and find an elusive ‘liquid seasoning’ to pep up her drink and came across Angostura Bitters. She knew she had an old bottle in the back of a kitchen cupboard somewhere and, seeking it out, added a dash or two to her G&T. It was her Eureka! moment.
She became curious as to whether she could create her own bitters by combining a blend of natural botanicals and adding them to her G&T that would add depth and complexity, balance the sweetness of flavoured gins and produce an elixir that looked and tasted simply divine . . . and if the recipe included local Malvern water and ingredients used in traditional medicine to alleviate the symptoms of several age-related conditions, including menopause and arthritis, then the perfect bitters trinity would be born.
After much experimentation and tinkering to perfect the recipe, the wonderfully aromatic Malvern Inky Blue Bitters was born; and all adults can enjoy it, whomever they are.
Disclaimer
The town of Malvern has been associated with health benefits for nearly 1,000 years and although it can’t be claimed our bitters will alleviate any ailments at all – except dull, boring drinks – the natural synergy between bitters and Malvern is unmistakable.
